Hi friends,
Today the topic is Internet Marketing. What is it? How is it? How much does it cost? How much does it influence? And much more...............
I. What is Internet Marketing?
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
II. How much does it cost?
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Mostly the ads are charged per clicks. So that you dont pay off simply. You pay for what you get, which is an advantage. There are different levels of advertising. High level, Average and Low Level. Advertising with Yahoo is an example of a high level advertising. Yahoo charges approx. $12 for each click on our ad, which is comparitively very high.
Google Ad Sense is a wonderful service offered by Google to small and large businesses. The charge is comparatively affordable and reliable. Most of the users around the world prefer this service.
III. How much does it influence?
The influence is more than what we imagine. In this century Internet plays a very major role in everyone's life. So advertising in this media is really worth it.
Limitations:
Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.
From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.
A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.
Hope you got an outline of this most common marketing strategy!
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
II. How much does it cost?
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Mostly the ads are charged per clicks. So that you dont pay off simply. You pay for what you get, which is an advantage. There are different levels of advertising. High level, Average and Low Level. Advertising with Yahoo is an example of a high level advertising. Yahoo charges approx. $12 for each click on our ad, which is comparitively very high.
Google Ad Sense is a wonderful service offered by Google to small and large businesses. The charge is comparatively affordable and reliable. Most of the users around the world prefer this service.
III. How much does it influence?
The influence is more than what we imagine. In this century Internet plays a very major role in everyone's life. So advertising in this media is really worth it.
Limitations:
Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.
From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.
A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.
Hope you got an outline of this most common marketing strategy!
Bon Voyage!
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