Coming soon: Better Ads in Gmail

If you've been using Gmail for a while, you may have noticed a time or two where they've missed. Bad ads tend to annoy people. They're trying to cut down on these ads, and make the ones you do see much more useful.

With features like Priority Inbox, they’ve been working hard to help sort through the ‘bacn’ in your messages -- the unimportant messages that get in your way. Soon they’re going to try a similar approach to ads: using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.

Only a few users will notice the change to begin with, but as they improve it they’ll roll it out more widely. As always, ads in Gmail are fully automated-no humans read your messages- and no messages or personally identifiable information about you is shared with advertisers. You can read about the principles they follow for advertising in mail here.